The writing, across the board, is lazy. While the script doesn't need to be plausible, given its subject matter, every time it takes a nonsensical narrative leap, a character cracks a joke as if the viewer is a cultural ignoramus for questioning the film's logic.
Two puzzling scenes featuring Rhea Perlman from "Cheers" add to the confusion. The mother-daughter characters portrayed by America Ferrera and Ariana Greenblatt are poorly conceived and lack depth.
Some semblance of drama emerges when Ken becomes fixated on the patriarchy and masculinity of the real world, bringing those concepts back to disrupt Barbie Land. However, the execution lacks excitement.
Gosling's portrayal of a dim-witted hunk starts off as silly but quickly grows tiresome when it becomes evident that there's no substance beyond the initial gag.
Visually, the film fares better than its storytelling. The art direction is attractive and clever, albeit loud and confined to a small scale. Exploring more of Barbie Land and less of Century City and a single LA office building would have been preferable.
Ultimately, "Barbie" falls short compared to other exaggerated stranger-in-a-strange-land films like "Pleasantville" or "Elf." Even in the realm of toy-themed movies, "The Lego Movie" surpasses it in heart, comedy, and creativity.
What "Barbie" accomplishes is being an empty film designed for the superficial social media era, where the most important aspect is snapping a photo of the movie poster.
