"As a mid-range SUV, it aims to be on the same level as electric cars such as the VW ID4, Renault Megane E-Tech, Tesla Model Y and indeed the new Audi Q6," the report said.
However, the T10X is offered at a more affordable price than the vehicles in the same segment, it added. The basic version starts at $43,400 or approximately 40,000 euros.
TOGG plans to produce more than 40,000 vehicles this year and is targeting international markets for sales. The vehicle will also be offered for sale in Germany starting this fall.
The article praised TOGG CEO Gürcan Karakaş, who grew up near Germany's Bielefeld and learned his profession at Bosch, saying: "He knows that the world does not need another start-up producing electric SUVs. That's why he takes things one step further and, like all visionary bosses, talks about the car as a smart device on wheels."