"This guy... invented highways, invented the very microphone that I used as a musician, you can't say out loud that this person ever did anything good, and I'm done with that.
"I'm done with the classification, every human being has something of value that they brought to the table, especially Hitler.
"I like Hitler."
Jones, a serial provocateur who has been ordered to pay hundreds of millions of dollars in damages for claiming one of America's deadliest school shootings was a "hoax," interjected that "the Nazis were thugs and did really bad things."
West did not back down.
"But they did good things too. We gotta stop dissing the Nazis all the time... I love Nazis."
In October German sportswear giant Adidas severed its lucrative tie-up with West after the star made anti-Semitic statements, including threatening to "go death con 3 on JEWISH PEOPLE," using a misspelled reference to US military readiness.
Paris fashion house Balenciaga and US clothing retailer Gap have also ended ties with West, who appeared at a Paris fashion show wearing a shirt with the slogan "White Lives Matter," a rebuke to the Black Lives Matter racial equality movement.
West appeared on the Jones program with Nick Fuentes, the same white supremacist with whom West had dinner last week with Donald Trump at the former president's Florida estate, in a meeting that provoked outrage.
Thursday's livestream sparked immediate condemnation from the Republican Jewish Coalition, which dubbed the three men "a disgusting triumvirate of conspiracy theorists, Holocaust deniers, and anti-Semites."
"Given his praise of Hitler, it can't be overstated that Kanye West is a vile, repellent bigot who has targeted the Jewish community with threats and Nazi-style defamation," a statement from the coalition said.
"Conservatives who have mistakenly indulged Kanye West must make it clear that he is a pariah. Enough is enough."