And with the Vision Pro, the company knows that by charging a high price point, not everyone is going to be able to afford the glasses, but that's how high-quality innovation must work like this.
"I think people will make one choice or another depending on their financial situation and else. The engineering and depth of it that goes into the glasses are incredible. You have more than a 4K experience in each eye. Of course, this experience is not free. It costs money to make something like that, but I think it's still good value for money," said Tim Cook, Apple's CEO, in an interview with Good Morning America.
At the moment, the mixed reality headsets do not have a release date, but they are scheduled to hit the market in 2024 and only for the United States initially.
