McDonald’s rejects rumors of comeback in Russian market
McDonald's denied reports of returning to Russia, clarifying that a recent trademark renewal was solely to protect its intellectual property. The company reaffirmed its commitment to its values, highlighting its exit from Russia in May 2022 due to the war in Ukraine. It emphasized that the trademark renewal aims to prevent third-party exploitation.
- Europe
- Anadolu Agency
- Published Date: 02:36 | 27 April 2025
McDonald's on Saturday rejected reports about its possible return to Russia, saying a recent trademark renewal in the country aims solely to protect its intellectual property, according to a statement shared by the company's Ukraine office on X.
McDonald's said it "remains committed to its values" and noted it exited the Russian market in May 2022 after condemning Russia's military aggression against Ukraine.
"Our intellectual property is among our most valuable assets. McDonald's regularly renews the ownership rights of its trademarks worldwide, even in countries where it no longer operates, to safeguard the brand and prevent third parties from exploiting it," the company said.
McDonald's reaffirmed that its departure reflected its corporate principles, stating: "We stay true to these values."
The company finalized the sale of its business in Russia nearly two years ago, becoming one of the first major international firms to take such action after the start of the war.