Nida Olcar, who travelled from the western Kütahya province to participate in the event, said she enjoyed watching the mesmerizing image balloons have created in the sky.
The festival will continue with an evening concert and a light show of hot air balloons.
Cappadocia is a UNESCO World Heritage site famous for its chimney rocks, hot air balloon trips, underground cities, and boutique hotels carved into the rocks. It is one of Turkey's most important touristic regions.
