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Asma al-Assad: Syria's London-born first lady not welcome in UK

Asma al-Assad, once hailed as a women's rights advocate, has fled Syria with her husband and children, seeking refuge in Moscow after rebels ousted Bashar al-Assad. The UK has confirmed she is no longer welcome to return, with her assets frozen and her citizenship under scrutiny.

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Asma al-Assad: Syrias London-born first lady not welcome in UK

Asma al-Assad attended a local primary school, where she went by the name of Emma, before studying at the prestigious Queen's College private school.

She later graduated from London's King's College university with a degree in computer science and French literature before moving into finance, working at Deutsche Bank and JP Morgan.

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Asma al-Assad: Syrias London-born first lady not welcome in UK

It was in this line of work that she met Bashar al-Assad in the late 1990s, and the couple married a few months after he succeeded his father, Hafez, as Syrian president in July 2000.

The couple have two adult sons and a daughter, with the eldest recently graduating in mathematics from the University of Moscow.

The Syrian presidency announced in May that Asma had leukaemia, having already been treated for breast cancer between 2018 and 2019.

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Asma al-Assad: Syrias London-born first lady not welcome in UK

Asma al-Assad is from a Sunni family whereas Bashar al-Assad belongs to the Shiite Alawite movement, which -- along with her promotion of women's rights -- helped burnish her reputation as a transformative and modernising first lady.

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Asma al-Assad: Syrias London-born first lady not welcome in UK

Asma al-Assad is from a Sunni family whereas Bashar al-Assad belongs to the Shiite Alawite movement, which -- along with her promotion of women's rights -- helped burnish her reputation as a transformative and modernising first lady.

Feted by the Western media for her looks and style, Asma became the toast of high society, hosting celebrities such as Brad Pitt and Angelina Jolie while enjoying a lavish reception overseas.

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Asma al-Assad: Syrias London-born first lady not welcome in UK

Fashion bible Vogue called her the "Desert Rose".

But her reputation crumbled when she stood by her husband's side as he cracked down on anti-government protests that erupted in 2011, turning into full-scale civil war in June 2012.

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Asma al-Assad: Syrias London-born first lady not welcome in UK

She was heavily criticised for remaining silent during the violence and was dubbed "Marie Antoinette" and "predator in chief".

Detractors also accused her of enriching herself through the Syria Trust for Development, a charity she founded that centralises most of the funding coming from abroad.

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Asma al-Assad: Syrias London-born first lady not welcome in UK

She and her husband also took charge of many parts of the Syrian economy using frontmen, according to news site Syria Report.

In 2020 the United States imposed sanctions on Asma al-Assad, her parents and two brothers, with then-secretary of state Mike Pompeo describing her as "one of Syria's most notorious war profiteers".