Cappadocia's museums and archaeological sites have been visited by nearly 3.63 million people so far this year, said the Nevsehir Culture and Tourism Directorate.
Furthermore, nearly 600,000 tourists, a record number, took hot-air balloon trips, which allowed them to enjoy the spectacular scenery of Cappadocia from the air.
Speaking to Anadolu Agency, Ismail Sucu, a senior executive of the local tourism authority, said he is confident that even more tourists will be coming to Cappadocia in the coming years.
"By end of the year we expect the number of tourists to exceed 4 million," he said.
Business owners argued that Chinese visitors will be decisive in breaking new records for the number of tourists.
