Apple is on the verge of unveiling its most ambitious hardware product in years at the upcoming Worldwide Developers Conference in Cupertino, California.
Speculation suggests that the tech giant will introduce a "mixed reality" headset that combines virtual reality and augmented reality, potentially revolutionizing how people interact with computers and the world.
This launch could be Apple's most significant hardware release since the Apple Watch in 2015 and could mark a new era for the company.
In addition to the headset, Apple is expected to announce a range of software updates that will shape the user experience on popular devices like the iPhone and Apple Watch.
The company may also provide insights into its plans for incorporating artificial intelligence (AI) into its products and services, aiming to keep pace with the technology race in Silicon Valley.
The event will be livestreamed on Apple's website and YouTube, scheduled to start at 10:00 a.m. PT/1:00 p.m. ET.
For years, Apple CEO Tim Cook has expressed interest in augmented reality, and now Apple appears ready to showcase its progress.
According to Bloomberg, the new headset, possibly named Reality One or Reality Pro, will feature an iOS-like interface, immersive video display, and cameras and sensors that enable users to control it through hand gestures, eye movements, and Siri commands.
Rumors suggest the device will also include an outward-facing display, allowing onlookers to interact with the wearer without feeling disconnected.
Apple's headset is expected to offer gaming, fitness, and meditation apps, as well as access to iOS apps like Messages, FaceTime, and Safari.
For instance, using FaceTime, the headset will create a virtual reality environment where users' faces and full bodies are rendered, giving the impression of being in the same room.
Unveiling the headset at WWDC indicates that Apple aims to encourage developers to create apps and experiences for the product, making it more compelling for customers despite its rumored high price tag of $3,000.
Apple's entry into the market, coupled with its large customer base, has the potential to revitalize the headset industry.
Furthermore, in addition to the mixed reality headset, Apple is expected to launch a new 15-inch MacBook Air powered by the company's M2 processor. This move provides users seeking a larger-sized Apple laptop with an alternative to the higher-end MacBook Pro.
While WWDC traditionally focuses on software, Apple is likely to emphasize the changes and upgrades coming to its next-generation mobile operating systems, iOS 17 and iPadOS 17. iOS 17 is expected to enhance health tracking capabilities, monitor mood and vision changes, and introduce a journaling app for users to track thoughts and activity levels.
The new iOS will also feature a refreshed lock screen that highlights widgets tied to the calendar, weather, and other apps when in horizontal mode. Similar lock screen capabilities and health features are anticipated for iPadOS 17.
Apple may also showcase advancements in Apple Watch OS, with a focus on quick glances at widgets, and provide more details about its next-generation CarPlay platform, which was teased last year.
While the event's primary focus may be on mixed reality and hardware, Apple may also demonstrate its progress in the field of artificial intelligence (AI).
Reports suggest that Apple plans to preview an AI-powered digital coaching service that encourages exercise, better sleep, and healthier eating habits. Additionally, Apple may expand on recently teased accessibility tools for the iPhone and iPad, including a feature that replicates a user's voice for phone calls after just 15 minutes of training.
With many other major tech companies outlining their AI strategies, this event presents an opportunity for Apple to showcase its own AI initiatives and advancements.
