No television show has been able to stir Pakistan the way Ertugrul Gazi has, PTV Managing Director Aamer Manzoor told Reuters. "People feel that it is the Turkish play of Game of Thrones."
More than 58 million people viewed the first episode on PTV's YouTube channel in two months, and the entire show has had more than 250 million views, Manzoor said.
Turkish state television waived royalties for the show.
Cheema told Reuters people were coming "from far and wide" to take selfies with his statue, installed in a square locals plan to rename after Ertugrul.
The show also got a ringing endorsement from Pakistani Prime Minister Imran Khan, who said it would help combat "vulgarity" from Hollywood and Bollywood and promote family culture.