The overwhelming scale of the disaster has been met with a trickle of help from the international community, who have donated money but sent little physical aid and none of the heavy equipment required to save lives in the week since the quake.
Raed al-Saleh, the group's founder, who sold electrical equipment before the war, has accused the UN of failing in its response to the crisis, an allegation to which the United Nations has not responded.
Two regional diplomats said international support to the region was limited by the fact that it was a conflict zone outside of government control, and discomfort with the area's ruling faction which has links to Al-Qaeda.
Aid organisations have said they face security problems operating in the region, while the European Union's envoy to Syria said it was "absolutely unfair" to accuse the EU of failing to provide enough help.
MEDIA WAR
Stuck in the middle of the conflict, the White Helmets' members say they are neutral humanitarians. They say on their website that they receive funding from governments including the United States, France, Germany and Qatar.
Syrian President Bashar al-Assad and his backers, including Russia, have dismissed them as Western-sponsored propaganda tools and proxies of insurgents, even claiming they have staged rescue operations.
Those allegations - which the group says are part of a disinformation campaign aimed at discrediting them - have led the White Helmets to set up a polished media operation drawing attention to the plight of those living in the region.
"All of this made us put more effort into monitoring and following up and publishing (content)," Abdallah said at the Sarmada media center as a dozen people worked to download and publish images brought in from the field.
Volunteers sifting through rubble in their brick-yellow vests and trademark white helmets are almost always accompanied by other members with cameras, he said.