A lifelong athlete, Popolizio seems like an unlikely cannabis farmer. He has never puffed a joint or chewed an edible. But the amateur wrestling coach and promoter added cannabis to the mix at Homestead, along with beef, turkeys and chickens. And he's begun to appreciate the potential benefits of cannabis for adults.
"I'm open-minded, and I've come to understand that there is value," he said.
The inclusion of smaller farmers also helps the state meet its mandate to create an economically and demographically diverse marijuana industry. Similarly, the first licenses to sell recreational marijuana in New York will go to those with marijuana-related convictions or their relatives.
"There's a market that we're building for small players, for big players, for medium-sized players, for family businesses, for big corporations as well," said Chris Alexander, executive director of state's Office of Cannabis Management.
The first-wave growers this year are projected to produce a couple of hundred thousand pounds of product. That would be a fraction of the projected demand in New York, which could eventually be well over 1 million pounds (454,000 kilograms) annually. But state regulators say their launch plan is to balance supply and demand, expanding cultivation as more dispensaries open.
"We do think it will be sufficient to provide that initial supply to our our dispensary locations that we get up and running," Alexander said.
Statewide, the large majority of cannabis grown outdoors and in greenhouses is expected to be processed for products like edibles and vapes, with the rest to be sold as smokable flower, said Allan Gandelman, president of the New York Cannabis Growers and Processors Association.
Cannabis grown outdoors can often have lower THC than plants grown indoors under lights. That makes it less desirable to some consumers, though others appreciate its nuanced characteristics, comparing it to garden-grown tomatoes.
"It's called sun-grown marijuana," said grower Moke Mokotoff of Claverack Creek Farm in the Hudson Valley. "And a lot of aficionados just like the way it smokes better."
Growing weed under the sun with sustainable practices also requires far less energy than electricity-hungry indoor grows. Bridge West Consulting chief executive officer Ari Hoffnung said that could translate into lower prices.
Aside from pests and bad weather, a big challenge to growing weed outdoors is the threat of thievery. Homestead's half acre is not only surrounded by an electrified fence, but it has motion detectors and other security features.
About an hour south, Mokotoff is taking similar security precautions and plans to step them up just before harvest, when plants' THC content will be at its highest.
"We plan to have people sleeping in the field," Mokotoff said.
The turbo boost in production is expected to come from indoor growers, in particular the companies that already produce medical marijuana. With regulations still pending, Alexander expects more licenses to be offered early next year.
Major industry players are already poised to take advantage of an expanded market.
Chicago-based Green Thumb Industries is building a growing and manufacturing facility that will cover more than 4.5 acres (1.8 hectares) at the site of a former prison north of New York City. The Warwick facility is expected to be operating next year, producing a wide array of Green Thumb products.
The company sells its brands in 15 states and owns a company providing medical cannabis in New York.
"New Yorkers have been watching the industry flourish from the sidelines," CEO Ben Kovler said, "and have high expectations for the forthcoming adult-use market."
