Pop star Rihanna to launch her own luxury fashion brand

Pop idol Rihanna is to launch her own luxury brand in collaboration with French powerhouse LVMH, the singer said Friday.

The Barbados-born superstar, who already has her own highly successful Fenty sportswear label, said creating the new line "is an incredibly special moment for us. I'm ready for the world to see what we have built together."

LVMH's billionaire boss Bernard Arnault said in a statement the group would support her with a team and resources, though it did not give any financial details.

The singer, 31, has become known for her often bold fashion statements at red carpet events and is followed almost as much for her style as her music.