Turkish drama series win the hearts of Pakistani televiewers
"Viewers are impressed with Turkish-made serials, and that increases their interest in Turkey. Many Pakistanis come here to our travel agency to visit Turkey after watching them," Engin Tokul, manager of Sefer Turk travel agency, told Turkey's state-run news agency.
Many TV channels in Pakistan broadcast Turkish drama series and movies, especially the Urdu 1 channel, which shows four Turkish serials a day dubbed in Urdu.
"Viewers are impressed with Turkish-made serials, and that increases their interest in Turkey. Many Pakistanis come here to our travel agency to visit Turkey after watching them," Engin Tokul, manager of Sefer Turk travel agency, told Anadolu Agency.
Tokul said that since 2013, there has been a significant increase in the number of trips to Turkey from Pakistan.
In 2013, Pakistani TV channels screened 11 Turkish-made TV serials and two movies, with 34,000 tourists visiting Turkey that year. The number jumped to 113,000 in 2018.
Tokul thinks the number will increase to over 120,000 by the end of this year.
"Many travelers talk about Turkish serials when they come to the office and ask about the places where Turkish serials have been filmed," he added.
Ulaş Ertaş, director of the Lahore Turkish Cultural Center at the Yunus Emre Institute (YEE), said almost 80% of those who want to learn Turkish at the institute are those who are interested in Turkish TV series and films.
The National University of Modern Languages in the capital, Islamabad, has also taught Turkish language since 1972, said Ertaş.
"There is a cooperation protocol between [state-run] Pakistan Television (PTV) and the Turkish Radio and Television Corporation (TRT) and an initiative with the Turkish embassy and Yunus Emre Institute. We would like to add Turkish cartoons to PTV's children's channel."
-TWEET FROM ERDOĞAN SPURS INTEREST IN TURKİSH SERIAL
Since Turkish serials became popular in the country, some Pakistanis have also been trying to learn Turkish on their own.
Sena Nur, a student at the International Islamic University in Islamabad, told Anadolu Agency she has been learning Turkish for four years after watching the Turkish serial Diriliş Ertuğrul on TRT1.
"I first heard about Diriliş Ertuğrul through a tweet shared by Turkish President Recep Tayyip Erdoğan. I have been interested in Turkish history since my childhood and started learning Turkish because I couldn't understand what I was watching. I started to learn through the internet with basic educational videos," said Nur.
Nur knows four languages, including Turkish and Arabic, and practices with English-speaking Turks who follow Erdoğan.
So far, she has watched the Diriliş Ertuğrul, Payitaht Abdulhamid and Çalıkuşu serials.