Facebook making its biggest move to date to compete in the crowded television market.
The world's largest social network has been dropping hints for months it wanted to become a source of original and well-produced videos moving away from content produced solely by users.
And now, chief executive Mark Zuckerberg has used his own Facebook page to unveil 'watch'.
A slick one minute video encourages users to find new shows and episodes based on what their friends are enjoying and to chat with other viewers as they watch.
Zuckerberg says it aims to help build a community - bringing people together who care about the same things.
Watch will offer programming ranging from professional women's basketball to a safari show and a parenting program.
It's partnered up with companies including hearst and time inc ahead of its launch.
Initially it will be tested on a limited group in the United States.
But eventually the platform will be open to any show creator as a place to distribute video.