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Google proposes remedy in response to EU antitrust crackdown

GOOGLE PROPOSES REMEDY IN RESPONSE TO EU ANTITRUST CRACKDOWN

Google has proposed a remedy for its search results that European regulators have said favor its own shopping listings: holding an auction for those advertiser-paid spots.

But critics say the proposal still favors the deep-pocketed tech giant, and Europe's top antitrust regulator is taking a wait-and-see attitude.

Google says it will still present users with photos and prices when they search for products online and offer a link directly to where they can be purchased. It says in a blog post it will actively bid for those spots against other comparison shopping services and treat its Google Shopping unit as a separate company that needs to turn a profit.

The company is appealing a $2.9 billion fine imposed by European regulators for favoring shopping listings it gets paid for.

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