Dozens of hot air balloons have brightened up the skies above Cappadocia, a charming touristic hub famed for its fairy chimneys in Turkey as part of an international festival. The Cappadocia International Hot-Air Balloon Festival is bringing together colorful balloons featuring various figures from nearly a dozen countries between July 3-7. Over 10 countries, including the U.S., Spain, Britain, Brazil, and Mexico, registered for the event, organized by the Ürgüp Municipality in the central Nevşehir province. Domestic and foreign tourists, as well as locals, are showing great interest in the five-day festival. Nevşehir Governor Ilhami Aktaş underlined the importance of the festival in terms of the region's promotion. Stating that Cappadocia was the center of hot air balloon business, Aktaş said: 'The much-awaited festival in Cappadocia kicked off yesterday [Wednesday] night. 'As of today, flies will continue with the participation of various figures of hot air balloons.'